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To Grow, an Agency Breaks Down Walls

NY Times A LEADING digital agency is expanding its portfolio of services as part of efforts to help wean marketers and other agencies — and perhaps reporters, too — off the notion that agencies still...

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IAB launches guidelines for paid promotions in social media

New Media Age IAB has launched guidelines to help brands comply with consumer protection law around the payment for content to promote products within a social media environment. Subscribe now and read...

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Winners Announced for 9th Annual Game Marketing Awards; Twitch’s Kym Nelson...

IDG World Expo Press Release The Game Marketing Awards® (GMA), the first and only U.S. program that honors the finest work created by marketing and creative professionals in the video game marketing...

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IAB publishes first native ad guidelines

MediaWeek [UK] The guidelines put native ads firmly in the same category as advertorials, and are designed to help consumers distinguish between editorial and paid content. According to the IAB and...

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Matthew Yorke Promoted to CEO of IDG Global Solutions

IDG Communications CEO Bob Carrigan has named Matthew Yorke, CEO, IDG Global Solutions (IGS) after Yorke brought together two sales and services groups to create one, new organization to serve clients...

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